TECHNOLOGY. CREATIVITY. ENTREPRENEURSHIP.
Shaping the future of emerging African markets through technology, creativity and entrepreneurship.
You enjoy working in a company, but you miss the pioneering spirit? Do you have a great business idea, but you do not dare to take the risk alone and leave? We show you the digital road map.
Continent with an Untapped Potential for Creativity and Entrepreneurship
With 54 countries spread over an area larger than the U.S., China, India, parts of Europe and Japan combined, Africa currently represents the youngest continent as 60% of the continent’s population is under the age of 25, and 10-12 million young Africans join the workforce every year. It is also said that by 2050 the continent will constitute 40% to 50% of the global population. While this represents massive challenges when it comes to basic infrastructure and services (how to feed a massive continent, healthcare,urbanization issues etc.), it also brings along great opportunities for those who dare to solve
these challenges.
“Restoring Africa’s Narrative is our vision; creating platforms and experiences to showcase Africa’s heritage is how we intend on doing it”
The Realities of Africa
- The rise of the African Middle Class is expected to fuel consumption growth. This will provide a considerable opportunity to invest and meet the burgeoning demand.
- McKinsey projects that, by the year 2030, the top 18 cities in sub-Saharan Africa will have a combined spending power of $1.3 trillion.
- Africa’s retail banking sector is projected to grow 40 percent by 2020.
- In 2012, Deloitte declared Africa “at the start of a 20- to 30-year infrastructure development boom.”
- Mobile penetration in Sub-Saharan Africa is expected to increase from 52 percent in 2012 to 79 percent in 2020.
- In Africa, the proportion of web-browsing using mobile technology relative to fixed lines is the highest in the world.
- SMEs (small and medium-size enterprises) are responsible for roughly 40 percent of GDP and 50 percent of jobs on the continent.
